STL Ad Club Digital Symposium

Unconventional Truths

An unexpected look at the challenges and opportunities facing today’s executives, managers, thinkers, doers, makers and measurers working in all things digital.

November 21, 2019

Ballpark Village / Fox Sports Area

11am – 3pm

Presented in partnership with:

Account Managers

Marketing Managers

Social Media Marketers

Data analytics

Strategists

Product designers

Marketing executives

Agency executives

Creatives

Digital Geeks, Nerds & Futurists

Walk away with a shift in perspective on what you're doing in digital.

We all love life hacks and epiphanies, right? That’s our intention. To serve you up some mental transcendence from convention about digital strategy, creative, products, measurement and more.

Joining us will be executives from media, legal, finance, agencies, design, marketing, e-commerce and more. They’ll share some unconventional truths, biases, hacks and mindset shifts that allow them and their teams to succeed across creative, design, team dynamics, strategy and measurement.

Lunch, a drink ticket, and four amazing sessions filled with local and out of town speakers are included in your ticket purchase. Not to mention all the networking between sessions!

Doors open for registration at 10 am and the event officially kicks off at 11 am, so make sure you arrive a little early to get in the doors.

Topics
01

Beyond Vanity Metrics

Vanity metrics are a common language accepted in our industry. But most learn to not believe the language because it doesn’t effectively describe reality. It’s a distorted view. It’s to a bias that we rely on to convey ideas about how something will or won’t perform or if did or didn’t. But what does it look like to move beyond this trap? What does it look like to bring more rigor to your measurement? What does it look like to expand the ways you apply data to strategy?

Sponsored by:

S1-Conor-Nash

Conor Nash

NBS Consulting

CEO and Founder

S1-GV-Freeman

GV Freeman

okapi

Principal and Founder

S1-John-Horn

John Horn

Gateway Competitive Insights, LLC

Founder

david-kidd

David Kidd

Steady Rain

VP of Digital Marketing

S2 Dom Tancredi - color

Dom Tancredi

Dom + Tom, Inc.

CEO

S2-Eliot-Frick

Eliot Frick

CEO and Founder

Bigwidesky

02

What Problem Are We Solving?

Two seasoned executives sit face to face to explore how solving problems with design and tech… starts with understanding the problem you are trying to solve and the conditions in which you are working.

Sponsored by:

03

"High Performing Teams" Are Cliche

What does a lawyer, a media VP and a CMO of financial institution have in common? Team performance? Collaboration? Culture? Yes, those and a longer list of cliche’ terms. Our industry is ripe with cliches about performance. But what does it look like in practice? Watch executives, from different industries discuss team performance under different circumstances and conditions. The VP of HR for Complex will dialog in no-bullshit talk with the with the CMO of Moneta about avoiding the traps that lead to poor or mediocre team performance. They’ll be hosted by Sara Stock whose recent start-up is a Venture Capital Fund that invests in teams based on team dynamics and diversity.

Sponsored by:

S3-Sara-K.-Stock-color

Sara K. Stock

Stock Legal, LLC

CEO and Founding Attorney

S3-Jay-Salim-color

Jay Salim

Complex

VP, HR and Operations

S3-Susan-Gerard-v1-color

Susan Gerard

Moneta

CMO

S4-Dan-Rozier

Dan Rozier

Laundry Service

ACD

S4-Eva-Lopez

Eva Lopez

The Integer Group

Account Planner

angelahill

Angela Hill

Incitrio

CEO & Fractional CMO for Growing Companies

S4-Jeremy-Nulik

Jeremy Nulik

Bigwidesky

Futurist

04

Creative Chaos Meet Strategic Planning

What happens when an executive, a futurist, a strategic planner and creative director meet? Well it depends on the agency or company. These disciplines can be silo’d, overlooked or lack effective coordination between. Their collective potential is often undervalued and utilized when under less than optimal conditions. Listen to this eclectic group of creatives, strategist and futurist discuss how they make use of their creative and strategic tools and teams to ensure they surface the most valuable work.

Sponsored by:

The energy and level of learning is amazing. Highly recommended.

– Adam Morgan, Adobe

Watch the 2018 recap

Schedule

10:00 AM

Doors Open & Registration

10:00 AM

11:00 AM

Symposium Start & Intros

11:00 AM

11:05 AM

Beyond Vanity Metrics

11:05 AM

12:15PM

What Problem Are We Solving?

12:15PM

1:15 PM

“High Performing Teams” Are Cliche

1:15 PM

2:10 PM

Creative Chaos Meet Strategic Planning

2:10 PM

3:45 PM

Conclusion

3:45 PM

10:00 AM

Doors Open & Registration

11:00 AM

Symposium Start & Intros

11:05 AM

Beyond Vanity Metrics

12:15PM

What Problem Are We Solving?

1:15 PM

“High Performing Teams” Are Cliche

2:10 PM

Creative Chaos Meet Strategic Planning

3:45 PM

Conclusion

A Big Thanks

Presented By:

Session Sponsors:

Gold Sponsors:

Silver Sponsors:

Event Partners:

Website Design By:

What are you doing all the way down here? Seats are limited ya know.