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Ad Club STL Digital Symposium
Chaos to Simplicity:
The 2021 Advantage
As 2020 crashes to a chaotic close, brands and agencies are forced to chart a new course into an unpredictable digital ecosystem. Can simplicity offer an advantage?
December 8th, 9th, & 10th
An interactive online experience
12pm – 2pm CST each day
Presented in partnership with:
Account Managers
Media Planners
Marketing Managers
Analysts
Strategists
Social Media Marketers
Product Designers
Marketing Executives
Email Marketing Managers
Agency Executives
Creatives
Digital Geeks, Nerds & Futurists
Discover the advantage that simplicity can offer in 2021.
Digital advancements are constantly shifting the intersections between ever-evolving media channels, tech systems, data regulations and user behavior. And if that wasn’t disorienting enough, 2020 happened and left even the most capable digital trend-surfers upside-down.
How do you deal in the year ahead?
If you felt like 2020 buried your best-laid plans under best-laid panic, turned “pivot” and “new normal” into working-from-home drinking games and generally left you questioning your life, your business and your sanity… Join us in the digital ether as we welcome thought-leaders across the industry to a series of interactive experiences that explore the advantage of simplicity in a time of social unrest, economic uncertainty and global “pausing.”
Our three-day event is hosted by Konakafe Creator, Ko Im, who is also moderating our Day 2 Panel.
HOSTED BY:
Ko Im
Konakafe
Creator
Sessions
01
Actions & Ads: Brand Strategy in An Age of Uncertainty
Tuesday, 12/8, 12:00PM CST
Humans are wired to have difficulty with uncertainty—and strategy is our coping tool. Because at its core, strategy is about allocating finite resources for competitive advantage in conditions of uncertainty. With COVID conversations abound, uncertainty has increased, leading marketers to wonder if they should pull, pause, or pivot? How do we frame conversations with our own teams? Award-winning marketers Faris & Rosie Yakob come to your screen for a session crafted to give you tools and frameworks you can use to help navigate your next move.
Sponsored by:
The Media Advantage of Category Insights
Tuesday, 12/8, 1:00PM CST
Sponsored by:
Digital Creative at the Speed of Media
Tuesday, 12/8, 1:00PM CST
Sponsored by:
Recalibrating the Sales & Marketing Connection
Tuesday, 12/8, 1:00PM CST
Sponsored by:
Building Brand Love with Complete Strangers
Tuesday, 12/8, 1:00PM CST
Sponsored by:
02
Stop This, Start That: What to Begin (and End) in the New Year
Wednesday, 12/9, 12:00PM CST
Just in time for your New Year’s resolutions, this panel discussion will be peppered with hot takes on what businesses, brands and individuals need to stop doing and start doing instead in 2021. What should agencies and consultancies stop doing for their clients and start doing instead? What should clients be doing differently? Get ready for some healthy debate on healthier habits as this roundtable of agency vets provides ample fodder for simplifying next year’s to-do (and not to-do) lists.
Sponsored by:
From Traits to States: Targeting's New Normal
Wednesday, 12/9, 1:00PM CST
Sponsored by:
Demystifying the Podcast Ecosystem
Wednesday, 12/9, 1:00PM CST
Sponsored by:
The Advantage of Cross-Channel Retargeting
Wednesday, 12/9, 1:00PM CST
Sponsored by:
03
Live Action Strategy: 45 Minutes to a Strategy
Thursday, 12/10, 12:00PM CST
There was a time when teams had months to work on each creative brief. Now, briefs sometimes need to appear within hours. And the briefs need to help focus sprawling teams responsible for more outputs than ever before. But is it possible to develop strategy worthy of a creative brief under such pressure? In this workshop, Mark Pollard from Sweathead will demonstrate a workflow that works at speed. He will take a business problem and run it through a variety of techniques – he’ll dig for the problem behind the problem, explore insights, and write a strategy statement, all in 45 minutes.
Sponsored by:
Simplifying the Path to Audience Insights
Thursday, 12/10, 1:00PM CST
Sponsored by:
Annual Planning in an Unplannable Year
Thursday, 12/10, 1:00PM CST
Sponsored by:
Expanding Your Reach: New Opportunities in SEO
Thursday, 12/10, 1:00PM CST
Sponsored by:
The energy and level of learning is amazing. Highly recommended.
– Adam Morgan, Adobe
A Big Thanks
Presented By:
Day Sponsors:
Breakout Sponsors:
Friends of the Club:
Event Partners:
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