November 15th 2017

Networking Happy Hour 4:30pm-6:00pm

Ballpark Village St. Louis

Get connected, enlightened and inspired with other digital creatives, marketers, agencies and clients.
presented by:     

Seating is limited to 500 and tickets are going fast

The New Intelligence

In the past year, Artificial Intelligence has permeated our everyday life – assisting us where we work, where we shop, and where we live. Our behaviors are translated into datasets and then repurposed for machine learning, predictive analysis, and personalized recommendations. Join #STLDIGSYM as we ask industry experts in creative, technology, and content on what the New Intelligence means to marketers.


#STLDIGSYM is presented by AdClubSTL and Avatar Studios along with organization partners 314 Digital and Social Media Club St. Louis. This year features esteemed speakers and moderators from Amazon, Firstborn, Energy BBDO, Adobe, Ogilvy and more. Make sure to stick around for the networking happy hour to follow immediately after the last session concludes.

Gain a Fresh Perspective from these Industry Leaders

Steve Mahn
Creative Director

Session 1: Creativity

“That’s Not My Job”

As a creative director at Firstborn, Steve is responsible for a number of creative efforts, working to ensure that all projects are crafted to the highest standards—strategically, aesthetically and functionally. Over the past decade, he’s had the pleasure of partnering with leading brands including, L’Oréal, Diageo, PepsiCo, Uber, Disney and many more. Steve is a proud native son of St. Louis, MO, and cut his teeth at HLK for nearly 7 years before making the move to NYC.


Session sponsored by:

Valerie Rose
VP, Global Digital Strategy Director
Energy BBDO

Session 2: Digital Brand Experience

Building Brands in today’s digital age

Valerie has more than 13 years experience helping shape brand’s digital strategy for the world’s leading brands such as Lay’s, Aleve, Moen, Alka-Selzter Plus and more. She leads global digital strategy for Claritin at Energy BBDO.


Session sponsored by:

Michael Francisco
Global Head of Alexa Skills

Session 3: Technology

How Artificial Intelligence changes the landscape for consumer marketing

Michael is the Global Head of Alexa Skills, and leads an international team that makes it easy for brands to integrate the Alexa Skills Kit (ASK) into their digital marketing strategies. The Alexa Skills Kit is a collection of self-service APIs, tools, documentation, and code samples that makes it easy to add skills to Alexa. Alexa is Amazon’s voice service and the brain behind millions of devices like the Amazon Echo, Echo Dot, and Echo Show. There are more than 25,000 skills from companies like Starbucks, Uber and Capital One and many other innovative designers and developers.


Session sponsored by:

Tomiwa Alabi
Sr Human Interface Designer

What’s on Tap


Doors and registration open in the Ballpark Village / Fox Sports Midwest Live lobby.
Each attendee receives one drink ticket and complimentary appetizer buffet access. Cash bar, lunch, beer and beverage service available throughout #STLDIGSYM


Symposium start, complimentary appetizer buffet provided by Ad Club STL opens.


Steve Mahn, Creative Director for Firstborn leads the Creative session with his presentation on intelligent design with moderator Michael Halbrook, Sr. Manager (Adobe Consulting) and panelists: Debra Simmons, President of Avatar Plus | Mike Sabatino, Partner at Big Club Digital | Matt Telthorst, Creative Director at HLK


Valerie Rose, VP Group Director of Digital Strategy, EnergyBBDO leads the Content/Social Media session with her presentation on brand building in the digital world with moderator: Les Hostetler, Director of Search, [email protected] and panelists: John Weller, Group Account Director, Manifest | Melissa Lampe-Galazka, VP Account Service, Paradowski Creative | Crystal Merritt, VP Director of Account Planning, Rodgers Townsend DDB


Break for beverages, snacks and networking


Michael Francisco, Global Head of Amazon Alexa Skills leads the Technology session with his presentation on artificial intelligence with moderator: Kevin Farr, Strategy Consultant, CNTRD and panelists: Julia Koelsch, CTO, Spry | John Peel, Technology Director, Brado |
Kelly Travis, Marketing Director, Bonfyre


Conference ends. Happy Hour begins!

4:30p – 6:00p

AdClubSTL host a complimentary networking happy hour with food in the Fox Sports Midwest Live bar.

Where is FOX Sports Midwest Live?

Ballpark Village

Fox Sports Midwest Live!

601 Clark Ave #103
St. Louis, MO 63103

Self-Parking: FREE 2-hour parking with validation is available from 6am-9pm. Parking validation ticket must be obtained before 9pm.

Presented By:

Session Sponsors:

Event Sponsors:

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